Selling and Supporting in vertical markets.

From Humble Beginnings to Industry Leaders...

Who we are...

Starting as a sole trader in 1994 and evolving into Exel Technology Group Ltd in 1998. Our initial focus was providing the UK's Taxi, Private Hire & Chauffeur businesses with cutting-edge solutions. Here are some early examples of how we shaped the future, ‘breaking the mould’ and disrupting the industry:

  • 1994, Weekly Rental Revolution: In a time of high upfront costs, we pioneered a game-changer: offering software and hardware on a weekly rental basis. This made advanced technology accessible to all, fostering widespread adoption.
  • 1998, World's First Windows based Dispatch System: Our ground breaking solution created a new era of efficiency.
  • 2000, Unlocking Caller ID on an Analogue Phone System: We achieved the seemingly impossible, integrating Caller ID with traditional phone lines, streamlining customer identification and dispatch
  • 2002, Pioneering Mobile Dispatch: Years ahead of the curve, we launched the world's first mobile data dispatch system, empowering real-time communication on O2's XDA device.

Strategic Partnership & Expansion…

Growth thrives on collaboration. In 2015, we joined forces with iCabbi (owned by Renault), who pioneered cloud based dispatch and operate throughout the World. We provide 4 key services to them;

  • UK sales for their iCabbi best-in-class dispatch product.
  • Exceptional first-line support, 24/7/365, to iCabbi customers worldwide.
  • Sales of iCabbi's telephony product, ‘Voice’ within the UK.
  • Support of Voice 24/7/365 to customers worldwide.

Diversification: Expanding Our Expertise

The above successes have fuelled natural diversification. Today, we are proud to offer a comprehensive suite of services beyond our original core business to a growing list of ‘partner’ companies including:

  • Management Accounts
  • Director Services

emPerform UK: Technical, Accounting services to the business and 1st line support to their customers.

  • Technical Support
  • Management Accounts
  • 1st Line Customer Support
  • Sales
  • 24/7/365, 1st Line Support
  • 2nd Line Support

What we now do...

Any and all of the following Comprehensive Services:

  • Marketing: We design, implement, and manage marketing strategies, utilising in-house or outsourced resources as required.
  • Sales: Leverage our nationwide sales team to drive entire sales processes.
  • Sales Management: We optimise sales team's performance (or provide our own team) to maximise results.
  • Product Training & Onboarding: We ensure seamless customer onboarding and product training, including self-service options where applicable.
  • 1st Line Support: We offer comprehensive support services, including 24/7/365.
  • Customer Success: Teams dedicated to maximising customer engagement and product utilisation.
  • Technical Support: Security, hosting and management of software estates.
  • Management Accounts: Timely, detailed and informative monthly accounts & analysis to inform business decisions.
  • General Management & Board Directors: Bank & investor relations, large customer or supplier interactions, negotiations, contracts, and legal matters. Develop and execute strategic growth plans across sales, finance, marketing, and product development. Preparing for Sale & Sale - maximising the sales value of businesses including collaborate with Corporate Financial Advisors and lead interactions with potential buyers.

Supporting customers with industry leading systems...


At Exel Technology Group, we welcome outstanding individuals at all stages of their careers who share our customer-centric ethos and passion for our services. We believe that the key to our success lies in our diverse and dynamic team, and  are always on the lookout for talented and passionate candidates to join our growing team.

Whether you are a seasoned professional or just starting your career, we would love to hear from you. Join us in our mission to deliver exceptional solutions and make a meaningful impact in the lives of our customers. Together, we can achieve great things. If this sounds like you, please reach out to us.

Send your CV:

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Our Company Values



  • For our customers.
  • For our colleagues.
  • For our company.



  • Positively speaking up to say what is right.
  • The bravery to take the correct actions.
  • Ensuring that the necessary information, however difficult, is communicated (escalating as necessary).



  • Team player; approachable, always willing to help.
  • Hardworking; dedication to fulfil all the duties of your job.
  • Willingly making extraordinary effort in extraordinary circumstances.

Our customers have rated us an NPS score of...


...putting us in the 'World-Class' category of businesses.

Contact Us

Exel Technology Group
1 Melton Way
NG18 5FU

To the rear of Bookers Cash & Carry.

T: 01623 442211